I’m currently having issues with the site/tumblr involving code and themes and such. Tumblr reset my theme, which also removed all html I had added myself 2 years ago and given that I am but a lowly copywriter, my experiences and confidence in such realms is low. So it’s going to take me a little bit to figure out where everything goes again. Hopefully no more than a day or two. Please bear with me in the meantime.
I have recently changed my major to advertising and honestly do not know much about it. I was wondering if you could tell me what exactly you do, your work hours, basically just the ins and outs of advertising - maybe some things you wish you knew going into it that you love and also some things that you weren’t expecting that you don’t enjoy. Thank you (:
Hi! Advertising as an undergrad experience is a strange beast. It all depends on what you want to do in advertising. Do you want to be a creative, as in a copywriter or designer? If so, then a degree in journalism or English for copywriter or a degree in graphic design might be a better suit for you. Most folks I know who majored in advertising are in delivery management or account exec roles as it tends to focus more on the “business” side of the industry.
Typical day. I show up to the office, check my email, make sure I don’t have any pressing deadlines or meetings and if I do, I get to work. Otherwise, I make my Internet rounds (tumblr, Twitter, FB, etc). Throughout the day I attend meetings, do brainstorms, write (I’m a copywriter, btw), make edits, review work, etc. Sometimes it’s crazy, sometimes it’s slow. Lots of hanging out, hour-long lunches, other fun stuff when it’s slow.
This could go on and on, but if you wish to know, feel free to shoot me an email. Good luck!
when we get to the point where we're just doing whatever the client wants
This is similar to another post I did a long time ago, but I can’t find it. In fact, this gif is from the same video as the gif I used in the other post. I just can’t think of a better application for scantily-clad 80’s dudes enthusiastically twerking and dancing synchronously.
What are some advices you would give a young creative trying to get into the advertising world?
Be hungry. Don’t sleep. Pay attention to everything. Be helpful. Have a good attitude. Don’t give up. Eat any free food you can get your hands on. Collaborate constantly. Draw. Write. Stop fast-forwarding through commercials. Be social. Take walks. Drink coffee. Be yourself (unless you’re a huge prick).
Most importantly: don’t take anything - yourself included - too seriously.
Do you ever get comments from your coworkers about this tumblr? How often are posts influenced by office antics/circumstances?
Yeah, most of my coworkers know I do this. They always submit gifs and such, and sometimes will request a post in response to something they’re dealing with: crappy client meetings, the cleaning lady coming at inopportune times, a contractor quitting the day after they started, etc. Many posts are based on personal experience, but many of them come from other people’s experiences as well.