Hey I was just curious where you went to school and what you majored in?
I majored in English for undergrad - where you go doesn’t really matter unless it’s a for-profit type online school. After graduation and a few years of floundering around in the adult world without much success, I decided it was time to actually do something I enjoy. So I went to portfolio school in Atlanta and majored in Copywriting. Aaaand now I’m a copywriter.
What type of person is suited to advertising and what sort of skills do they need?
I would think that someone sporting an artful bird flipping as their profile picture would do just fine in advertising. ;) ;)
Useful characteristics in advertising include: thick skin, fearlessness, persistence, humility, self awareness, willingness to compromise, willingness to work with others and share the spotlight, and on and on and on.
Should be: editing copy. Am currently: on page 12 of your blog. Darn you, Mr. Advertising Life.
If anyone questions what you’re doing, say, “Research.” If they then question why you’re researching for copy editing, say, “Oh, so you’re a copywriter now, is that it?” If they are, then they should understand anyway.
The hardest. You have to slay a chimera using a pickle, a thumbtack, and a real can-do attitude! Don’t even try.
Just kidding. Probably about as hard any other agency, which can vary. Great copywriter, designer, art director, etc, with a stellar book? Easy. Trying to make the switch from janitor to creative director? Welllll….