when I stop everything because the most amazing idea ever just permeated my brain



when I click on a link a coworker sends me I didn’t know was NSFW

Thank you for sending me this inspiring gif, Mr. Alex Kim.



when a coworker sitting near me starts listening to his pop music out loud instead of with headphones



when a copywriter is asked to design something

To my boy, Alex Kim: thanks for the gif.



when the budget of a project I’ve been on for months gets cut, effectively killing it

first

then

Shout out to @toddfs.



when I’m ready to unleash unto the world the genius of a newly completed project