when two people who don’t work well together get put on the same pitch

Gif graciously provided by a one Sarah Fairfield. Thanks, Sarah Fairfield.



when the client want to add more copy when there’s already too much

Thanks for the submission, einsteinlives!



slipping in unnoticed after a too-long lunch



when the client writes their own headline but tells me I can “play around with it”

which really means “we’re eventually just going to use this line anyway no matter what you do”

Thanks for the gif, Joe.



when a client who works for a mega-corporation wants to use stock imagery with more “street cred”